
Market Insights
Stay informed and confident in your homebuying journey with our easy-to-understand breakdowns of how the housing market works, what key terms mean, and tools you can use to plan ahead.
How the Market Moves
The housing market moves just like any other market: when there are more homes for sale (supply) than buyers (demand), prices tend to ease. When there are more buyers chasing fewer homes, prices rise. Why it matters: Knowing whether you’re in a buyer’s market or a seller’s market helps you make smarter decisions — like how much to offer, when to negotiate, or when to wait.
Supply & Demand
High Demand + Low Supply
Homes sell faster, prices rise, and buyers compete.
Low Demand + High Supply
Homes take longer to sell, prices stabilize or fall, and buyers gain leverage.
Balanced Market
Neither buyers nor sellers have the upper hand — homes sell at a steady pace with fair pricing.
Key Market Vocab
Quick definitions to help you read the market like a pro

